«While working on the project, we realized that part of the reason why the environmental projects were unpopular in Russia was due to the lack of eco-education. Very few people know that there are seven types of plastic and that only some of them are recyclable, or that car glass and lamps can be recycled. Besides, people don't know how and where to dispose of the waste. We received such questions as to whether this or that product was eligible for recycling, or whether the labels should be removed from bottles all the time. We wanted to make sure that anyone could get instant answers to their questions about waste sorting.»